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22.12.2025
Sustainable Travel Finland
Tourism is a growing industry that creates jobs and provides vital income for local communities. At the same time, climate change is making extreme weather more common and effecting where people choose to travel.
That is why also tourism industry must be built on sustainable and responsible choices. Sustainable travel is how we can respond to climate change.
Climate change impacts the North especially hard. That is why we need Sustainable Travel Finland.
Sustainable travel is more than just a carbon footprint. It has three different dimensions: ecological, sociocultural and economic.
Ecological means how a business recycles, monitors its carbon footprint, and takes action to reduce it.
Sosiocultural means how a business respects local communities and culture, ensures accessibility, and treats customers and staff equally.
Economic means using local labor and making sustainable investments.
Sustainable work in Finland
Visit Finland has developed the Sustainable Travel Finland (STF) programme to help travel companies and destinations improve their sustainability. You can read more about Sustainable Travel Finland here.
In practise, STF is a journey where company evaluates its operations, work habits, investments, and future plans from a sustainability perspective. Companies must be honest and critical when assessing their methods and making necessary changes. After these steps, they can earn the STF label – a symbol that sustainability and responsibility are core values. The label is reviewed every two years to track progress.
We started our Sustainable Travel Finland journey at the end of 2022 and are still on this path. But how do sustainability and responsibility show up in our everyday work?
Our values
We have defined four main values in our strategy: safety, quality, caring and responsibility.
Responsibility means we work to improve sustainability in the travel industry and maintain our competitiveness responsibly.
Safety means we offer a safe and healthy work environment.
Quality means we deliver excellent services and experiences and that is why we carefully monitor our customers feedback.
Caring means we believe the community’s well-being depends on individual welfare. That is why we look after ourselves and each other.
How we take action
Our customers and staff have always been important to us. We employ local people and provide public transportation to keep rural areas vital and make it possible for people to live in the countryside.
We renovated our bus garage and our office, switched to a more environmentally friendly heating system, which we made in cooperation with many local companies.
Everyone can take part in sustainable action. These do not have to be big gestures. You can build a bug hotel or birdhouse next spring, for instance. Sustainability is about everyday choices, small actions, and the desire to keep moving forward. It is a path that never ends but offers new perspectives and connects you with others on the same journey.
Stay tuned! More news about sustainable travel and responsibility coming soon.
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